De-Risk Diagnostic™

For Lifestyle, Luxury, & Tech Brands

The Methodology

“8 out of 10 big-budget product launches fail within a year.”
— Harvard Business Review

Most fail because they lose touch with the consumer in the “final 10%” of execution.

I spent 14 years solving this for 9-figure revenue brands.

The De-Risk Diagnostic™ surfaces the gaps before you lose your capital.

The 6 Pillars of the De-Risk Diagnostic™

I developed a validated system to find the gaps before they impact your capital.

  1. STRATEGIC AUTHORITY Power to lead the category.

  2. BRAND INTEGRITY Protecting the brand's essence.

  3. CULTURAL BELONGING Resonance with the consumer.

  4. OPERATIONAL FEASIBILITY Achievable path to scale.

  5. EXECUTION VELOCITY High-output momentum.

  6. CAPITAL SECURITY Safeguarding the investment.